"Confidence in pricing isn't about being the cheapest, it's about knowing your worth and standing by it."

Stop hoping. Start showing up.

Last week, I joined a discussion thread with some photographers about marketing their business.

The question was:

“How do you promote yourself as a photographer so that people book photo sessions with you? Are there any platforms you’d recommend?”

There were lots of replies, Facebook, Instagram, TikTok, Google Ads, Yelp, Bark, Facebook Marketplace.

4 out of the 7 mentioned were social platforms.

And if you’re anything like me, you hate the constant content-creating hamster wheel…

Posting, hoping your audience sees it…

Then hoping they click your profile…

Then hoping they message you…

Then hoping they book.

That’s a lot of “hopes” just to get one client.

What really surprised me was that no one mentioned Google Business Page.

I’ve spoken before about how powerful it is when set up properly. It drives clients straight to you, no dancing reels or trending sounds needed.

I add an update to my Google Business Page every week.

It’s usually a link to a new blog post or one of my freebies.

It takes just a few minutes, but it keeps me visible in local searches.

Your Google Business Page is one of the first things you should set up.

It works for you, especially if you update it regularly with new info, offers, sessions, or images.

If yours is sitting untouched… or if you haven’t set one up yet…

I’ve written a handy freebie that walks you through it.

👉 Download the free guide here​

Want to go deeper?

Here’s a blog post I wrote about why it matters and how to optimise it:

👉 Read the blog post here​

And if you’d like a quick, free audit of your Google Business Page, just hit reply.

I’ll have a look and share a few tips to help you improve it.

Nicky x