"No-one remembers perfect, they remember real. Show up as you, and your brand will connect deeper."

Are you winging it in your business?

Hey Reader

I want to talk about what actually brings in photography clients, and it's not just being good at what you do (although that helps).

It's strategy. Not guesswork. Not random social posts that you churn out and hope something sticks, and not crossing your fingers and hoping for the best.

If you want a steady stream of clients, you need a simple structure, one that focuses on three key pillars:

1. Traffic - You need people to be able to find you. That could be through your blog, Pinterest, social media, referrals, anything that brings the right eyeballs to your content or website.
2. Leads - Once they've found you, what happens next? This is where email marketing, lead magnets, and free guides come in. You want to turn casual visitors into people who are interested, and who stick around.
3. Sales - Finally, how are you inviting people to book or buy? This is your offers, your services, your shop, and how clearly you're communicating the value of what you do.

Too many photographers focus only on one part, usually the sale, without giving enough attention to how people are actually getting there.

So, if things feels quiet, it's not a reflection of your talent. It's just a sign that your structure might need a little tune-up.

To get you started, ask yourself the following questions?

Where is most of my traffic coming from right now?

Do I have a way to capture leads?

Am I making it easy for people to book my or buy from me?

It only takes 5 minutes, but it'll tell you a lot.

Let me know how you get on

Nicky x

Find me on:

​Instagram, Substack, Threads, Pinterest

My blog is here​

My website shop is here​

Tring, Hertfordshire, UK HP
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